For 77 years, St. Croix Rod has been dedicated to creating the finest fishing rods in the industry. Located in Park Falls, Wisconsin, this family-owned business has been perfecting its craft, combining the best raw materials, components, and technologies to craft premium rods that give anglers the upper hand in any situation. From start to finish, the process of creating a St. Croix rod involves at least 32 sets of hands. This includes skilled craftsmen who are passionate about fishing and are committed to delivering the highest level of quality to every angler. Best Rods on Earth is not just a marketing slogan, but a guiding statement that reflects the values of the St. Croix team. It’s a daily affirmation that reminds them of their purpose and encourages them to always strive for excellence. The satisfaction that anglers experience with a St. Croix rod is the company’s only pride and satisfaction. The company’s promise is kept when it delivers rods that elevate on-the-water experiences and backs them up with exceptional service and warranty. This commitment to excellence is evident in the quality of the rods, which are designed to provide the best possible performance and value to the angler.
Vertical American and North American Manufacturing
In the fishing industry, vertical means owning or exercising control over all elements within the value chain. Vertically integrated manufacturing provides significant benefits, including reduced lead times, increased quality, and cost control. St. Croix Rod is a vertically integrated American company that exercises its control over every aspect of design and manufacturing. Our two factories, located in Park Falls, Wisconsin and Fresnillo, Mexico, allow us to exercise complete control over the production process. We design, manufacture, and assemble our rods without relying on anyone else’s designs or employees. This freedom to innovate is evident in the new rods we deliver each year, which feature unique combinations of technologies, materials, performance, and value. Our vertical control also extends to service. We employ a team of 11 Angler Guides who provide exceptional service to our customers. These guides are the real people that anglers speak with when they call or email our Guide Center with questions or concerns. A Family of Anglers
Today’s anglers have more choices than ever, with numerous brands and products available. Croix wants to help anglers understand who and what the brand represents. Above all, St. Croix is a family of anglers. We’re committed to putting the needs of our customers first and providing the highest level of performance, quality, and service. If you fish with St. Croix, thank you for being part of the St. Croix Family. If you haven’t yet had the chance to experience the quality of our rods, we encourage you to visit one of our retailers to learn more about our products. Our Rods
Our diverse portfolio of rods includes:
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- Premier – the best-selling American-made rod series
- Victory – a high-performance rod series
- Avid Series – a line of rods designed for both freshwater and saltwater fishing
- Legend Series – a premium rod series featuring unique technologies and materials
We also offer a significant catalog of saltwater rods, making us one of the most diverse manufacturers in the industry.
| Product | Price |
|---|---|
| Triumph | $105 |
| Legend Elite | $215 |
| Legend Pro | $225 |
Our Commitment to Excellence
At St. Croix, we’re committed to delivering the highest level of performance, quality, and service to our customers. We believe that our customers are the most important part of our family, and we’re dedicated to putting their needs first. We’re proud of our heritage and our history, and we’re committed to continuing to innovate and improve our products and services. We’re a family of anglers, and we’re passionate about fishing and providing the best possible experience for our customers. Our
“We’re not just making rods, we’re making memories.”
mantra reflects our commitment to delivering exceptional products and services that help anglers create lifelong memories.
Join the St. Croix Family
If you’re an angler looking for a premium fishing rod that delivers exceptional performance and value, look no further than St. Croix. Our family of anglers is here to support you every step of the way, from the selection of the perfect rod to the delivery of exceptional service and support. We invite you to join the St. Croix Family and experience the best possible fishing experience. With our commitment to excellence, you can trust that you’re getting the highest level of quality and performance from our products.
